Saturday, January 22, 2011

Time to Make Fun of Fashion

I was reading this article: http://www.nytimes.com/2009/12/24/fashion/24APPEAL.html?_r=1 on fashion, and thought that maybe the new ultra-feminine/anti-feminine/dominatrix fashion dichotomy speaks to how our hetero-normative society tends to conceive of sex in dominated-dominating dichotomies, with the role of dominating going to the man, and what makes female dominatrixes/S&M fetishes with the woman on top so subversive is that they reverse this role.

And then I kept on reading, and realized that fashion is not something we should read deeply into, but rather something we should mock at all times. A few anti-feminist highlights from the article:
1. It's "weak" to be "girly" - women as weak. How original.
2. The look "reflects a mistrust of trends" - except for the fact that it itself is a trend. What it truly reflects is buying into consumer culture, and a media that tells women that in order to be attractive they have to dress a certain way. It is buying into a culture that thrives on showing pictures of anorexic women and telling other women to emulate them.
3. It is also a "pragmatic response to a hobbled economy" - except for the fact that these clothes often cost hundreds, if not thousands, of dollars. A good example is the 1,295 dollar boot that sold out, and was featured in the Wall Street Journal: http://online.wsj.com/article/SB10001424052748703478704574611953724468432.html?mod=article-outset-box
4. "Models are the new fashion-icons" - models are also exposed constantly to fashion-designer clothes, and are paid to not eat and to exercise. The average working woman doesn't have the time to jetset from fashion show to fashion show, needs to eat to have energy for her career, and doesn't have time to work out with a personal trainer for five hours a day. I'm glad that these working women are being offered good role-models by the fashion world. Maybe next, they should be asked to start emulating 1950s housewives.
5. "It's models authenticity that makes them so appealing" - Yes, with their professionally styled hair and makeup, and their fashion-designer clothing, not to mention their constant diets and personal-trainers, they're so authentic. That's leaving aside the air-brushing that goes on in magazines.
6. There's "nothing sexy" about being "self-conscious" - but the fashion industry is one that thrives on making women self-conscious about how they look, and about their bodies. So basically, after spending hundreds of dollars on the latest trend, the average woman still won't be sexy according to the standards of the industry whose approval she seeks, because she feel self-concious about her body, especially her weight (she is so fat compared to those models...) thanks to the very industry that convinced her to buy those clothes in the first place.

Someone give me a bra to burn. Just make sure its La Perla.

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